mba

About MBA Department

The MBA Program of Surana College was started in the year 1999. We subsequently attained the Autonomous status in 2021. Currently we have a Intake of 240 seats.

The Team of Faculty members has got the blend of Industry, Academia, and Research Exposure. Our faculty members have submitted research proposals to ICSSR and AICTE -ATAL and published research articles in highly reputed National and International Journals with high impact factor.

Prominent Personalities from Industry and Academia have been regularly visiting the campus to share their insights and business acumen to bring our students up-to speed with latest developments in the industry.

The students of Department of MBA & Research Centre have actively participated in Management Fests & activities such as business plan, case study, quizzes, domain specific events, sports and cultural events organised by institutes of repute and won a lot of accolades.

The program is consciously designed to enable the graduating students be industry ready the day they step out of the campus.

Program Educational Objectives (PEO)

  • To be positioned as a Tactical Level Employee of any upcoming company.
  • To be positioned as Research Executives of any upcoming company.
  • To be positioned as a Buddy upcoming Entrepreneur.

Program Outcomes (PO)

  • Apply knowledge of management theories and practices to solve business problems.
  • Foster Analytical and Critical Thinking Abilities for Data-Based Decision Making.
  • Ability to develop Value Based Leadership ability.
  • Ability to Understand, Analyse and Communicate global, economic, legal, and ethical aspects of business.
  • Ability to lead themselves and others in the achievement of organizational goals, contributing effectively to a team environment.

Course Outcomes (CO)

Course outcome of I and II Sem Courses of MBA 2023-2025

I Semester

Course Title: Economics For Managers
Course Code: 23PM1.1
Course Outcome
  1. Elucidate how the economic forces like demand and consumer behaviour affect organisations and describe economics consequences of managerial behaviour.
  2. Analyse various economic factors that affect business environment and apply learnings to increase the overall profitability and sales of the business.
  3. Design production and pricing strategies with good understanding of demand , consumer behaviours and other important economic factors
Course Title: Organizational Behavior
Course Code: 23PM1.2
Course Outcome
  1. Recollect and remember the importance of human resources in organizational performance , and describe and narrate the various techniques used to manage individual behaviour in organizations.
  2. Identify the various types of personality and other aspects of individual behaviour and examine the types of organizational conflict and its effect on organizational culture.
  3. Assess the effectiveness of motivation and leadership styles used in organizations and design and create an action plan to suitably fit into the organizational set up.
Course Title: Accounting for Managers
Course Code: 23PM1.3
Course Outcome
  1. Students will be able to recall the basic accounting framework and will be able to elaborate various financial statements.
  2. Students will be able to summarize the measurement of assets and liabilities and will be able to critically analyze & interpret the financial statements.
  3. Students will be able to assess the different types of accounting and distinguish between cost and management accounting and to construct the relationship between theory and practice in accounting.
Course Title: Data Analysis and Decision Making
Course Code: 23PM1.4
Course Outcome
  1. Acquire knowledge of statistics and its scope and importance in various areas.
  2. Achieve statistical literacy and will be able to find ways to move beyond what of statistics, how and why of statistics.
  3. Describe and discuss the key terminology concepts tools and techniques used in business statistical analysis.
Course Title: Marketing for Customer Value
Course Code: 23PM1.5
Course Outcome
  1. Students will be able to recall and relate the basic concepts of Marketing from the era of production concept to the holistic marketing concept.
  2. Critically examine the strategies of marketing and apply it to live marketing issues and to solve latent problems to gain application knowledge and competitive advantage.
  3. Evaluate and create a marketing plan to demonstrate live and practical experiences in creating customer value.
Course Title: Legal Aspects and Intellectual Property Rights
Course Code: 23PM1.6
Course Outcome
  1. Acquiring fundamentals of Legal aspects of Business, Labour Laws and Intellectual Property Rights to find out the key components.
  2. To co-relate a given situation and deliberating on legal and/or IPR implications
  3. To analyse a given situation and collaborate with others on a variety of legal issues.
Course Title: Managerial Skills-1
Course Code: 23PM1.7
Course Outcome
  1. Induction of required communication (both verbal and non- verbal) and interpersonal skills.
  2. Acquaintance to theoretical and practical knowledge of conducting and participating in group discussions and team building skills.
  3. Determine and familiarize the right decision-making process, and hurdles during the process- through text and cases.

II Semester

Course Title: Technology for Management
Course Code: 23PM2.1
Course Outcome
  1. Analyze the role of technology in gaining a strategic perspective on business decision making.
  2. To identify the relevant technologies, deploy and suggest from business application perspective.
  3. Understand and behave ethically while dealing with information and technology.
Course Title: Management Research Methods
Course Code:23PM2.2
Course Outcome
  1. Understand various research approaches, techniques and strategies in the appropriate in business.
  2. Demonstrate knowledge and understanding of data analysis, interpretation and report writing.
  3. Apply a range of quantitative / qualitative research techniques to business and day to day management problems.
  4. Develop necessary critical thinking skills to apply different research approaches to solve business problems.
  5. Formulate research problem, design and analysis research hypotheses for business research.
  6. Evaluate and infer the outcome of research and Formulate research report based on findings and provide appropriate suggestion / solutions to practical problems of business organization.
Course Title: Entrepreneurship & Ethics
Course Code: 23PM2.3
Course Outcome
  1. Identify and explain the key characteristics and roles of entrepreneurs.
  2. Develop creative and innovative solutions for business opportunities.
  3. Conduct feasibility analysis and formulate effective business plans.
  4. Understand and navigate the legal requirements for establishing a business.
  5. Evaluate the support systems and opportunities in social entrepreneurship.
  6. Integrate ethical considerations into entrepreneurial and business practices.
Course Title: Human Capital Management
Course Code: 23PM2.4
Course Outcome
  1. Remember and recollect the importance of human resources in the success of an organization. Students will be able to describe and exhibit the impact of Human Capital on organization’s performance.
  2. Demonstrate the various aspects of managing Human Capital and analyze, examine the recent trends in performance & compensation management.
  3. Understand the technological adoptions in various HR functions.
  4. Assess and evaluate the effectiveness of various techniques of HRD and to create an action plan for effective management of human capital.
Course Title: Financial Management
Course Code: 23PM2.5
Course Outcome
  1. Evaluate the relationship between risk and return and apply risk management techniques to investment and financing decisions.
  2. Utilize time value of money principles to solve problems involving present value, future value, annuities, and perpetuities.
  3. Identify and assess various sources of short-term and long-term financing, determine the cost of capital, and make optimal capital structure decisions.
  4. Perform capital budgeting analysis using methods such as Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, and Profitability Index to make informed investment decisions.
  5. Develop strategies for effective management of working capital components.
  6. Assess how different dividend policies and decisions can impact shareholder value and overall firm value.
Course Title: Supply Chain Operations
Course Code: 23PM2.6
Course Outcome
  1. Students will be able to recollect and remember the importance of QT in Supply Chain and Logistics performance.
  2. Describe and narrate the various techniques used to manage Supply chain in terms of managing demand, order and supply.
  3. Students will be able to identify the various distribution management strategies and Operational Research models in the context of Supply Chain and logistics.
  4. Students will be able to understand warehouse management in the Supply Chain Process.
  5. Students will be able to assess the sustainability and challenges in Supply chain transformation and reverse logistics.
Course Title: Managerial Skills II
Course Code: 23PM2.7
Course Outcome
  1. Demonstrate a comprehensive understanding of personality development, including key theories, factors influencing personality, and its impact on individual behavior and organizational success.
  2. Apply critical thinking and problem-solving skills to analyze and overcome personal and organizational challenges, fostering resilience and adaptability.
  3. Develop effective interpersonal and communication skills, including negotiation and conflict resolution strategies, to build strong professional relationship.
  4. Create and implement personal and organizational goals, aligning individual aspirations with strategic objectives and managing risks effectively.
  5. Utilize a range of communication tools and platforms to share information efficiently and effectively within an organizational context.
  6. Exhibit a strong understanding of the social and technological landscape and apply meta-skills to navigate complex organizational environments.
Course outcome of III and IV Sem Courses of MBA 2022-2024

II Semester

Course Title: Strategic Management & Corporate Governance
Course Code: 22PM3.1
Course Outcome
  1. To recall key concepts, theories, and frameworks related to strategic management and corporate governance.To understand the strategic planning process, including environmental scanning, SWOT analysis, and strategy formulation.
  2. To apply strategic management tools and techniques to real-world business cases, such as developing competitive strategies, evaluating corporate governance mechanisms, and assessing ethical dilemmas.
  3. To analyze the impact of external factors (e.g., industry trends, economic conditions, regulatory changes) on corporate strategy and governance.
  4. To develop comprehensive strategic plans that integrate corporate objectives, market analysis, and resource allocation.
  5. To assess the effectiveness of different corporate governance practices and their impact on organizational performance.
Course Title: Project & Operation Management
Course Code:22PM3.2
Course Outcome
  1. To APPLY a concept in a new situation or unprompted use of an abstraction.
  2. To DEMONSTRATE the laws of statistics to evaluate the reliability of a written test.
  3. To SELECT the Troubleshoot a piece of equipment by using logical deductionand Recognize logical fallacies in reasoning.
  4. To ANALYSE Separates material or concepts into component parts so that its organizational structure may be understood.
  5. To CREATE ,Design a machine to perform a specific task and Integrates training from several sources to solve a problem.
  6. To ADAPT the LPP concepts of optimal sequencing of operations to an applications like transportation and assignment problem.
Course Title: Business Valuation and Value Based Management
Course Code: 22PM3.3F
Course Outcome
  1. To recall key concepts, theories, and methodologies related to business valuation and value-based management.
  2. To understand the principles underlying different valuation approaches, including discounted cash flow, asset-based, and market-based methods.
  3. To apply valuation techniques to real-world business scenarios, including mergers, acquisitions, and financial reporting.
  4. To analyze the impact of various factors (e.g., industry trends, economic conditions, company-specific risks) on business value.
  5. To develop comprehensive valuation models that integrate financial, strategic, and risk factors.
  6. To assess the strengths and weaknesses of different valuation methodologies and select the most appropriate approach for a given situation.
Course Title: Retailing Management and Services
Course Code: 22PM3.3M
Course Outcome
  1. Understand how customer relationship marketing (CRM) supports in achieving excellence in customer service.
  2. Evaluate an assortment and merchandise mix at retail store (To fill the store with products).
  3. Create a service blueprint for a retail store.
Course Title: Learning and Development
Course Code: 22PM3.3H
Course Outcome
  1. To recall and remember the importance of learning and development and career management in organizations.
  2. To summarize and explain the various methods and techniques employed in training and development of employees.
  3. To recognize the learning and development needs in an organization.
  4. To analyse and judge the effectiveness of learning and development process followed in organizations.
  5. To gauge and assess the state of Human Resource Development at micro and macro level in India
  6. To design learning and development programs and suggest techniques for effective Career Planning

Overview on Domain Specific Courses and Value-Added Courses

Finance Domain
  • Our MBA Program offers a Comprehensive finance specialization designed for those who aspire to lead in the financial sector & equip them with cutting-edge skills & insights.
  • Finance students dive into Core areas like financial modelling, Investment Analysis, Risk Management & Derivatives and learn from the industry experts and inhouse faculty members with rich Corporate Experience.
  • Finance students connect with a global network of alumni and professionals through Exclusive invited Lectures & workshops.
  • The Finance student community experiences vibrant opportunities to participate in the finance club related activities.
  • Finance domain offers domain specific value-added course like Fintech and Financial Analytics conducted by industry experts from IBM, Oracle & Canara Bank.
MARKETING DOMAIN
  • At Surana, the Marketing domain prepares students to be industry ready by delivering contemporary curriculum spread across two semesters, which covers a wide gamut of marketing processes include marketing research, product design and Branding, consumer psychology, Digital marketing, Marcomm and marketing analytics etc.
  • In addition to the Academic curriculum, Marketing students are enabled through skill-based training on Digital Marketing, Social Media Marketing, search engine optimization and Market metrics etc.
  • Marketing Students get to learn live by visiting various retail formats like seamless integrated mall, hyper market, other organizations etc.
  • Students are given challenging live project and Marketing simulation exercises to enhance their sales and marketing skills.
  • Marketing domain offers domain specific value-added course on Pharma Marketing.
BUSINESS ANALYTICS DOMAIN
  • At Surana College, our Business Analytics program equips students with the skills needed to excel in the data-driven world, blending strategic and data-driven decision-making to solve real-world business challenges.
  • The Business Analytics program focuses on core areas such as predictive analytics, big data, and forecasting – all being crucial for anticipating trends, mitigating risks, and gaining competitive advantages.
  • The program spans multiple business functions, including HR analytics, marketing analytics, finance analytics, and supply chain analytics.
  • Marketing analytics focuses on customer behaviour analysis and campaign optimization, enabling students to enhance ROI and craft data-driven strategies.
  • Finance analytics teaches students to apply data models for revenue forecasting, risk management, and investment strategies.
  • Supply chain analytics focuses on process optimization, helping businesses reduce costs and improve efficiency.
  • Business Analytics students use industry-standard tools like Excel, Power Pivot, Python, R, and SPSS for data analysis, statistical modelling, and automation. Power Pivot and Excel enable students to manage large datasets and create advanced calculations, while Python and R provide powerful platforms for building machine learning models and running algorithms.
  • Business Analytics program at Surana college provides a comprehensive education in enabling data-driven decision-making. By mastering predictive analytics, big data, and visualization tools, our graduates are well-prepared to lead in a world where data is the key to unlocking business success.
  • Business Analytics domain offers IBM Integrated Business Analytics Certification course.
HR DOMAIN
  • Surana MBA with HR specialization equips Students with strategic leadership skills to effectively manage an organization’s most critical asset—its people. It enables students to master talent acquisition, employee development, performance management, and organizational culture, all while aligning HR practices with business goals.
  • MBA with an HR focus opens doors to transformative leadership roles in any industry.
  • HR Specialization courses are designed to be highly relevant for industry and individuals alike. HR domains offer a dynamic learning experience where students engage in case studies, simulations, and real-world projects, blending theory with hands-on application.
  • Through lectures by our eminent faculty, interactive sessions with industry experts, group discussions, HR student forum activities and alumni interactions, our students develop the confidence to face the real-world challenges.
  • HR domain offers Value Added Program on Industrial Relations and Labour Code in association with Telent Avenue.
GENERAL MANAGEMENT DOMAIN
  • The MBA Program is one of the most sought-after programs across the Globe! The applicability of the Learning gained as part of the General Management Program is wide and this is what makes the Program so very pertinent in any Business Scenario that the world is facing!.The General Management domain plays a vital role in raising the overall awareness levels that an MBA grad should have and helps the student to connect PROVERBIALLY even the most disconnected dots.
  • The onus that the Surana Educational Institutions (SEI) has taken upon itself, is to create leaders and responsible citizens.

VALUE ADDED PROGRAMME

Particulars Semester I Semester II Semester III Semester IV
Finishing School Finishing School-I Finishing School-II-External Finishing School-III-Domain Specific-All Faculty Finishing School-IV-External
Economic Analysis Economic Analysis Advanced Excel-External Business Analytics through Excel-External Data Visualisation through TABLEAU-External
Value Added Program Data Analysis     Fintech in association with Oracle and Canara Bank
Financial Analysis     Industrial Relations and Labour Code in association with Talent Avenue
      Pharma Marketing in association with Micro Labs Ltd

CERTIFICATION PROGRAM

IBM – CERTIFIED BUSINESS ANALYTICS PROGRAMME

PROGRAM STRUCTURE & COURSE MATRIX FOR MBA 2023-2025 BATCH

SEM Sl.No. Code Course Title THEORY/PRACTICALS CREDITS CIE SEE TOTAL MARKS
I MBA
I 1 23PM1.1 ECONOMICS FOR MANAGERS Core-Theory 4 30 70 100
2 23PM1.2 ORGANIZATIONAL BEHAVIOR Core-Theory 4 30 70 100
3 23PM1.3 ACCOUNTING FOR MANAGERS Core-Theory 4 30 70 100
4 23PM1.4 DATA ANALYSIS AND DECISION MAKING Core-Theory 4 30 70 100
5 23PM1.5 MARKETING FOR CUSTOMER VALUE Core-Theory 4 30 70 100
6 23PM1.6 LEGAL ASPECTS AND INTELLECTUAL PROPERTY RIGHTS Core-Theory 4 30 70 100
7 23PM1.7 MANAGERIAL SKILLS-1 Soft Core-Theory 2 30 70 100
SEMESTER TOTAL 26 210 490 700
II MBA
II 1 23PM2.1 TECHNOLOGY FOR MANAGEMENT Core-Theory 4 30 70 100
2 23PM2.2 MANAGEMENT RESEARCH METHODS Core-Theory 4 30 70 100
3 23PM2.3 ENTREPRENEURSHIP & ETHICS Core-Theory 4 30 70 100
4 23PM2.4 HUMAN CAPITAL MANAGEMENT Core-Theory 4 30 70 100
5 23PM2.5 FINANCIAL MANAGEMENT Core-Theory 4 30 70 100
6 23PM2.6 SUPPLY CHAIN OPERATIONS Core-Theory 4 30 70 100
7 23PM2.7 MANAGERIAL SKILLS II Soft Core-Theory 2 30 70 100
SEMESTER TOTAL 26 210 490 700
III MBA
III 1 23PM3.1 STRATEGIC MANAGEMENT & CORPORATE GOVERNANCE Core-Theory 4 30 70 100
6 23PM3.6 INTERNSHIP - ORGANIZATIONAL STUDY INTERNSHIP 2 0 50 50
SEMESTER TOTAL 26 180 470 650
IV MBA
IV 1 23PM4.1 INTERNATIONAL BUSINESS Core-Theory 4 30 70 100
5 23PM4.5 DISSERTATION WORK Project Work 10 0 250 250
SEMESTER TOTAL 26 120 530 650
PROGRAMME TOTAL 104 720 1980 2700

Teaching Faculty

Faculty Name Qualification Designation Experience (Years) Date of Joining Nature of Association Vidwan ID Email ID
Dr S Gokula Krishnan MBA., Ph.D. Professor 15 02/05/2024 Full time Faculty 242180 gkrishna.mba@suranacollege.edu.in
Dr. R. Satheeshkumar MBA, M.Phil, Ph.D, AMT. Professor 19 01/10/2018 Full time Faculty 249659 satheesh.mba@suranacollege.edu.in
Dr. Lasya KR MBA, Ph.D Associate Professor 15 05/02/2020 Full time Faculty 284881 lasya.mba@suranacollege.edu.in
Dr. Harish G Ugraiah B.E, MBA, Ph.D Professor & COE 27 20/04/2022 Full time Faculty 317250 coe@suranacollege.edu.in
Dr. Sharadha S Ph.D Associate Professor 15 15/11/2023 Full time Faculty 337342 sharadha.mba@suranacollege.edu.in
Dr. VEENA K N MSc Statistics, MSc in Quality Management, Ph.D Professor 27 02/05/2024 Full time   principal@suranacollege.edu.in, veenakn@suranacollege.edu.in
Dr. MEENAKUMARI J M.Sc, M.Phil, Ph.D Professor 26 20/03/2024 Full time   meenakumari.deanacademics@suranacollege.edu.in
Dr. VANISHREE M R M.Com, MBA, Ph.D Professor 18.2 29/12/2021 Full time   vanishree.drc@suranacollege.edu.in
Dr. Jayaseelan G M MBA, MPhil, Ph.D Professor 20 03/05/2024 Adjunct Faculty   IIC@suranacollege.edu.in

Supporting Staff

Sl No Name Qualification Designation Experience (Years) Email ID
1 Mr. Gururaj.F. Durgannavar BE Librarian   gururaj.lib@suranacollege.edu.in
2 Ms. Ramya BE System Admin   sysadmin.mba@suranacollege.edu.in
3 Mr. Murthy   Attender   Nil

Infrastructure and Facilities

College Entrance
Faculty Cabin
Seminar Hall
Library
Quadrangle
Boardroom

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